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Diesel Keeps On Truckin’

Fragrances for men and women make their debut.

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By: TOM BRANNA

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L’Oréal is adding two new scents, one for men and one for women, to its The Diesel Fuel for Life fragrance lineup. The Fuel for Life Denim Collection is aimed at a younger consumer, around 18 to 30 years old., according to the company. The fragrances, described as fresh, energetic spins on the original masterbrand, were created by Annick Menardo from Firmenich. The men’s woody citrus blend features citrus and lavender notes and the women’s woody floral scent features raspberry and jasmine petals...

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